Designing characters

 Flicking through one of my notebooks this morning and found this:

Bad storytelling: 

lack of progression; false motivation; redundant characters; empty subtext .

They all result in bland, boring text. So says Robert McKee in his book STORY published in 1999 and I wouldn't dare disagree with him. Why would I? what he says is true.

Designing a story: 75% of the work goes into deciding who are the characters; what do they want; how do they go about getting it; what stops them; what are the consequences. 

I don't spend long enough on designing. I'm always so keen to get going, to start writing my characters and get into the story. Maybe I should have spent longer on the  consequences of ignoring good advice.