Most authors would prefer that 1 in every 10 potential customers bought their book. The thought of the ratio being 1 in 10,000 gives them the shivers.
So how can they help themselves? The cover is the first hook to get that customer to buy.
Did you know a book title can be a hook? I didn’t, so I listed the main hooks to remind myself next time I am busy revamping some of my own covers:
1) a catchy title
2) the genre must be explicit
3) keywords in the title, subtitle, or series should be *genre* relevant. (that word was transposed into gender by my pc, but I caught it in time!)
4) Always remember that in fiction, shorter titles sell better.
The cover offers opportunity for more hooks than you might think. Perhaps the most important is being able to tell in a 3 second glance what the book is about. Colours, font and making keywords stand out in a thumbnail ~ it all matters. I shall never look at a cover in such a simple way ever again.