I’m really getting into Bryan Cohen’s advice on Amazon Ads and reading around on the merits of various things to improve sales.
A book blurb is a great big hook. It should arouse curiosity in any potential buyer. The title and cover create expectations and you need to reinforce these early in the blurb.
A good blurb needs engaging content. Think about the features that will sell your book and use them. Cut out the material that customers don’t need to know. Does the customer really need to know the names of multiple characters when checking the book out in the bookstore? Don’t give away the ending or important plot twists - the customer should remain curious. Regard Curiosity and Suspense as sales tools.
(The pic? Blackthorn in flower)