The heading is "Marketing = Product - Price - Promotion - Place."
Half-hearted notes below this state that I must know to whom I am selling my product; well the answer to that is easy - anyone who reads, and will buy. Do I have an average client in my head? Of course not. I haven't a clue what kind of people read historical romances.
Price, the notes say, reflect the quality of the product in people's minds. Price them cheaply and people won't think they're worth buying. I didn't take note of the obvious corollary - that expensive books must be "good quality" because I don't think that is necessarily true. I love reading and buying books, but I won't pay above a certain price for them - usually. I did pay £18 for a Dunnett hardback some years ago, but that was most definitely a "one-off." My notes say 77p/99$ is the lowest price on Amazon
Which leads to Place - where to sell? I know the answer to this one - and in my own confused way, I have been tracking down web sites where readers are searching for romantic historical fiction. So far I've limited my efforts to Twitter and Facebook. No paid ads and no use of Instagram or anyof the other, younger sites. At least I know I shouldn't promote my books where the taste is for thrillers or crime.
But then, I'm probably not doing any of this as I should be doing it.