Never a dull moment

 Wondering this morning why Amazon has suddenly dropped off the Marketplace statistics on my KDP reports. The US always used to be the major player but as of this month it has fallen way behind. 

This has led me to checking as far as I can but I cannot see a reason for it. Unless it is because I charged a dollar more for my books? Would that do it?

Now that I am not writing - The Earl's Protection has been on sale for 12 days now - I have time to look at all these things. I really should have another go with Mailerlite and see if email lists really work or not. I have the feeling they may be just annoying to most people but the experts insist it is the way to go. Unless one chooses to go with a business venture that promises to "do it all for you - and sell thousands of titles!" There are a lot of them about on Facebook and Instagram these days. I also should look at TikTok, which so far has remained a mystery to me. Never a dull moment when you are a KDP author!

The gateway is Prudhoe Castle, built in early medieval days and still standing above the river Tyne in Northumberland

Taking Note

I'm a notetaker when I listen to talks, especially when the subject is writing. The trouble is I rarely go back and read the notes I've taken. Take the batch I found yesterday, torn out of a notebook and stuffed inside another, smaller notebook;  notes, unloved,  from a meeting I attended in 2014 and have totally forgotten.

The heading is "Marketing = Product - Price - Promotion - Place."
Half-hearted notes below this state that I must know to whom I am selling my product; well the answer to that is easy - anyone who reads, and will buy. Do I have an average client in my head? Of course not. I haven't a clue what kind of people read historical romances. 

Price, the notes say, reflect the quality of the  product in people's minds. Price them cheaply and people won't think they're worth buying. I didn't take note of the obvious corollary - that expensive books  must be "good quality" because I don't think that is necessarily true. I love reading and buying books, but I won't pay above a certain price for them - usually. I did pay £18 for a Dunnett hardback some years ago, but that was most definitely a "one-off." My notes say 77p/99$ is the lowest price on Amazon

Which leads to Place - where to sell?  I know the answer to this one - and in my own confused way, I have been tracking down web sites where readers are searching for romantic historical fiction. So far I've limited my efforts to Twitter and Facebook. No paid ads and no use of Instagram or anyof the other, younger sites. At least I know I shouldn't promote my books where the taste is for thrillers or crime. 

My notes say Promotion depends on whether you are selling ebook or print, but I see many authors promoting both on the same sites. I don't know if it works for them or not. It takes me all my time to promote e-books and let the reader discover there is a print copy - I did one for Queen's Courier and Abduction - when they go to the Amazon site. I hope that comes as a nice surprise.

But then, I'm probably not doing any of this as I should be doing it.

Lowering book prices

My experiment with lowering prices of my self-published books was interesting and in general, successful. There was an instant response and while I cannot claim to be racing up the sales charts, my figures have gone up quite nicely. Lowering the price has also had an effect on KENP pages for all of my titles.

On the other hand, I did not simply change the prices and sit back to observe what happened; I did a few tweets announcing the lower prices, and made a determined effort to tweet one or the other of my titles two or three times a day. But that’s hardly what might be called high profile marketing or promotion.

It was around this time that I stopped sending out full cover pics, but made some small banners that sit comfortably on Twitter and Facebook without hogging the whole screen. I like making them, and like how they look on screen.

I suppose it was lucky that around this time I brought out a new book, The Matfen Affair and probably that spurred some interest.

I researched some tweet hashtags to widen my promotion activity, and checked my blog pages and Amazon Author Central to keep my titles and biography up to date. Now I need to check and see if yahoo groups are still working as they used to. My impression is that they are not, but I’m wondering what has taken over instead of them? Maybe it is time I was on Instagram, but would I have time for writing?