What hope is left?

 

Artificial intelligence (AI) and machine learning are revolutionizing the publishing industry. That is the polite term for what is happening. There are other, less polite views from those who object to any sort of software doing all the work in a fraction of the time it would take an actual cover artist to do it. There are fears it will put a lot of software artists out of work.

In 2025, these technologies will play an even more significant role in content creation, editing, and distribution in various ways as the algorithms grow more and more sophisticated and generate content indistinguishable from human-written text. Used in journalism it can and probably begin to produce more news articles, reports, and summaries.

These algorithms study our behaviour online. This allows them to “provide personalized content recommendations” or, as some see it, plague us with ads of what to buy next. It is claimed publishers will be able to provide more of what we actually like. Tools like  Grammarly  already assists writers with editing. I've used it myself and wished it were swifter. By 2025, such tools will offer more suggestions and reduce the time required for manual editing. 

It will be tempting. I can see that. But I also have fear that if authors turn to using AI to “write” six books a year for them, what hope is left for the struggling author who can manage to hold a job and write at night and perhaps publish a title every two years?

PR, promotion, call it what you will

Nearing completion on my wip, so my thoughts are turning to the inevitable PR exercise that accompanies any new book.
It is about time I got to grips with Mailchimp again, so maybe that should be first on my list. Then I'm considering pre-ordering on Amazon to see if that stirs any interest, but I need to get a little nearer completion before I upload the details.
Then there are the posts that have to go out until one feels that one's head is as solid as the desk at which I work each day.
Reading some of the literature on the internet about marketing strategies and plans makes me feel tired before I have begun. It takes as much time as writing the book! Old ways of spreading the word seem to have changed. I no long see any yahoo groups coming up on my feed and presume they have mostly succumbed to falling usage and given up the ghost. So what has replaced them? The Snapchats and Instagrams and the other boards I know nothing about? Perhaps.

I have a blog, I use Facebook and Twitter, but to be honest I mostly talk to other authors, and that is not what I need right now. Methinks I need to widen my scope and veer towards readers. With this in mind I have joined Goodreads for the third time and hope  to make some headway in understanding how to use it. The site is not the easiest to understand.

There are other options to consider. Paid advertising, of course, which is probably linked to the winnowing down of Facebook contacts that seems to be going on. Blog tours, sending out arcs to get reviews, and a host of other things. Authors are running to keep up with all the tasks they need to perform...

It is always about this point that I wish, really, really wish, that I was attached to a big publishing company who have professionals to do this sort of thing. How nice to be able to swap ideas about what will work and what will not; what will sell and what is last year's golden child.

Book Cover Blues

Received wisdom  among many authors on the internet is that  a new cover on a book can rejuvenate sales. Perhaps rejuvenate is the wrong word; they say a "better" cover will enable the book to sell better than a mediocre one. This applies  mainly to self-publishing authors like me, since those who have contracts with publishing houses will follow the dictates of the said houses. Authors tell stories of trying three or four covers until the "right" one catches and sales follow. Since I can decide for myself if I want to do a new cover, I thought I would try it.

My book Far After Gold has been out in the world a while, firstly as a paperback with Quaestor 2000 in 2009 and a fairly run of the mill cover taken from one of my photographs od Sandwood Bay in NW Scotland; when Quaestor ceased trading, I re-edited and published on Amazon Kindle in 2012, again with a cover I'd created.

It did fairly well for me, but with the recent drop in Kindle sales across the market (they say everyone is going back to "real" books!) I thought the time was right to experiment. It is hard to define exactly what sort of cover would describe the content of the book; pagan Viking male and Christian girl as slave - will they find happiness? so I centred on the girl's feeling of loneliness and desolation in being taken by marauding Vikings and sold as a slave in Dublin market and came up with the first cover: 

I wasn't entirely happy with it, and among the good comments came the criticisms, so I had a second attempt. Looking at them both side by side like this, I can feel a third attempt coming on!

Taking Note

I'm a notetaker when I listen to talks, especially when the subject is writing. The trouble is I rarely go back and read the notes I've taken. Take the batch I found yesterday, torn out of a notebook and stuffed inside another, smaller notebook;  notes, unloved,  from a meeting I attended in 2014 and have totally forgotten.

The heading is "Marketing = Product - Price - Promotion - Place."
Half-hearted notes below this state that I must know to whom I am selling my product; well the answer to that is easy - anyone who reads, and will buy. Do I have an average client in my head? Of course not. I haven't a clue what kind of people read historical romances. 

Price, the notes say, reflect the quality of the  product in people's minds. Price them cheaply and people won't think they're worth buying. I didn't take note of the obvious corollary - that expensive books  must be "good quality" because I don't think that is necessarily true. I love reading and buying books, but I won't pay above a certain price for them - usually. I did pay £18 for a Dunnett hardback some years ago, but that was most definitely a "one-off." My notes say 77p/99$ is the lowest price on Amazon

Which leads to Place - where to sell?  I know the answer to this one - and in my own confused way, I have been tracking down web sites where readers are searching for romantic historical fiction. So far I've limited my efforts to Twitter and Facebook. No paid ads and no use of Instagram or anyof the other, younger sites. At least I know I shouldn't promote my books where the taste is for thrillers or crime. 

My notes say Promotion depends on whether you are selling ebook or print, but I see many authors promoting both on the same sites. I don't know if it works for them or not. It takes me all my time to promote e-books and let the reader discover there is a print copy - I did one for Queen's Courier and Abduction - when they go to the Amazon site. I hope that comes as a nice surprise.

But then, I'm probably not doing any of this as I should be doing it.

Book marketing for SPA

Here's a new name - Squarespace 7 - which I will forget the moment I closed the page on screen....

The self-publishing landscape is shifting and, as ever, authors struggle with marketing.

You'e probably noticed, like me, that Facebook has been overtaken by marketing people, which explains why Fb is using more and more sophisticated algorithms to filter out what they call “less-relevant content.”

FB’s advertising options now are easier, cheaper, and often more effective for authors. An author can “boost” a post for a few dollars which helps, though does not guarantee a popular post will go viral.

Social media is a much more visual medium now. Authors may find Pinterest, Instagram, and even Snapchat can help them. Instagram is great for author visibility, but does not lead to sales the same way Pinterest does.

There are many New Marketing Tools. Email newsletters, paid advertising, a compelling author website are all very well, but an author can build on this foundation.

There are opportunities for cross-pollination between marketing platforms and tools. “For example, Squarespace 7, launched last fall, offers enhanced social media integration for cross-posting blog posts and book news, as well as an Amazon Block for authors to more easily add a link from Amazon to their site. It also offers authors new Cover Pages that allow for a splash page to promote a particular new book or offer.”

There is a move toward a “less is more” approach: basic pages on social media, viewed on a mobile device, promoting the book and its key offerings—but little else.

NewMedia keeps the message basic in order to stick out in a crowded market. It is just a “four-screen site” for the book, with a home page to capture attention, the next screen with more info about the book, a third screen about the author, and a final screen with reviews and testimonials.

Integrate SumoMe into a WordPress site and it offers plug-ins like List Builder (which promises to increase daily email list signups) and Heat Maps (which help an author see where their site visitors are clicking. BookGrabbr offers an easy way for authors to share selections from their books through social media accounts, making it easier for followers on LinkedIn and Facebook to learn more about the title. The tool also offers in-depth analytics, such as how many impressions (friends of friends or followers of followers) the book received, how many people clicked the “Buy Now” button, and the demographic and geographic information of the readers.

Email marketing gives you a direct conduit into your readers. Entice readers to your list by offering a free novella or novel, and then get as much traffic onto the page where you’re making the offer as possible.

Read the longer piece:
Marketing self-published books requires leveraging both new tools and tried-and-true strategies
By Alex Palmer |
Sep 25, 2015