When IKEA changed the font it used last year - when it replaced its old faithful Futura with the more modern Verdana - the company found itself embroiled in a “font war”. Not only were customers vexed about this unwanted attempt to “refresh the brand”, but there was also much rudeness on websites dedicated to graphic design. Wikipedia soon had a page called “Verdanagate”. People, it seems, had discovered they cared about something they had never knowingly cared about before.
When I read this piece over the weekend, I acknowledged that I like some fonts and hated others. Don't care for Courier, as it happens, and like Times New Roman though I am coming around to Bookman Old Style. Close on the heels of that thought, came another: if fonts mean so much to people, what happens if we send in a submission to an agent or publisher, and it is in a font the receiver loathes? Does the submission go straight in the bin? It may well be true, and it's a frightening thought.