Wednesday, 15 September 2021

Predicted trends for self-publishing 2021


Spotted this piece floating around the internet, and it seems to be proving pretty accurate.

1: More traditional authors will move to the indie model

Some indies are having major financial success, and the rest of the publishing industry is taking note. Dean Koontz and Patricia Cornwell have signed with Thomas & Mercer. Big publisher corporate mergers means traditional authors will have less negotiating power and at least some will be tempted by the indie path

2: More indie authors will collaborate or consolidate in collectives

From sharing production costs to combining marketing efforts, this is a great way for indies to publish quicker, expand back catalogues, increase output and earnings, not just by combining email lists, but actual books as well to compete on a level above.

3: Authors will benefit from competition in the eBook marketplace between Amazon, Apple, and Google

Amazon is the largest retailer for indies, but in 2020 Apple redesigned its author portal so authors without a Mac could publish to iBooks and Google Play revamped its publishing analytics interface in fall 2020 making it easier for authors to analyse their sales on the platform. Apple and Google are clearly investing in indies in 2021.

4: More platforms fighting for Audio supremacy will benefit
savvy authors

5: COVID-19 will impact book sales in different ways at different times

2020 saw more people turn to books for at-home entertainment and education via digital means and will continue in the first half of 2021. The second half of the year could mark a downturn for eBook sales if vaccination efforts in the US and Europe are successful. This could mean a temporary lull in eBook sales during the “post-Covid re-emergence” phase of our lives.

6: The overall eBook market will continue to grow

Overall industry stats show that upwards of 70% of people who read, still read print and haven’t yet adopted a digital reading. Covid 19 turned more readers to digital in 2020and more readers are joining the digital eBook market in 2021.

7: Authors will see more success with international sales

Authors willing to invest in translation could get a great foothold in this rising European eBook market. The German market first, but the French, Italian and Spanish ones will be catching up quickly.

8: It will be a volatile year for paid advertising

More retailers and brands will spend more marketing dollars in digital channels in 2021. Increased spend and competition will drive up the costs of digital advertising for authors.

9: Email delivery and engagement will become a focus for authors

Email lists become more important and the competition is fierce. Nothing prevents you from letting them know about your latest release. Other marketing channels will suffer in 2021, so email is more important than ever.

10: Authors who write into series, and with big backlists, will win larger pieces of the pie

Writing a series results in more sales, and authors know it. Expect to see more authors writing series, and those who do will see the financial rewards.


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