For a long time after I first self-published, I had no idea what Metadata might be. Then one day I fell across something on the internet that made me feel I had to find out more about this strange sounding word.
That is when I discovered that Metadata is the information that makes your book searchable. Or put it another way – potential readers can find your book by the Metadata you provide - such as the author name, the category, price, ISBN and title. Enhanced metadata include author bios, blurbs, review quotes and more.
If you are an indie author you will have to list Metadata at every place you publish your book – Nook, Kobo, Amazon etc. Like me, you may not have realised this is what you were doing!
It was about this time that I ran into another puzzle. What was SEO all about? It stands for search engine optimization and guess what? Metadata is the information that search engines look for when someone searches for a book. The advice was to create metadata that fitted my book and matched my target audience. Author name etc was not a problem, I could supply that sort of factual info with ease, but Keywords and Categories proved a different thing altogether.
My next problem was which Keywords and Categories to choose. Sounds simple, but I’m not sure I’ve got it quite right even now. In my next post I shall run through some of the good advice I’ve discovered.