Wednesday, 8 March 2017

Lowering book prices

My experiment with lowering prices of my self-published books was interesting and in general, successful. There was an instant response and while I cannot claim to be racing up the sales charts, my figures have gone up quite nicely. Lowering the price has also had an effect on KENP pages for all of my titles.

On the other hand, I did not simply change the prices and sit back to observe what happened; I did a few tweets announcing the lower prices, and made a determined effort to tweet one or the other of my titles two or three times a day. But that’s hardly what might be called high profile marketing or promotion.

It was around this time that I stopped sending out full cover pics, but made some small banners that sit comfortably on Twitter and Facebook without hogging the whole screen. I like making them, and like how they look on screen.

I suppose it was lucky that around this time I brought out a new book, The Matfen Affair and probably that spurred some interest.


I researched some tweet hashtags to widen my promotion activity, and checked my blog pages and Amazon Author Central to keep my titles and biography up to date. Now I need to check and see if yahoo groups are still working as they used to. My impression is that they are not, but I’m wondering what has taken over instead of them? Maybe it is time I was on Instagram, but would I have time for writing?

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