I never noticed that some people “Like” their own
posts on Facebook as soon as they post them. If I had noticed I would probably
have thought Why Bother? But it seems that it does matter, after all.
Facebook’s interface has changed a lot lately and the most disliked changes
were to the news feed and the introduction of the Ticker.
Now I must confess I hadn’t noticed a Ticker. (Sometimes
a six-year-old could do better than me with Facebook.) Now I read that Facebook
selects which of your friends’ posts you see showing up in your news feed.
Under the new “Edge Rank” system, friends that don’t “Like” and comment on your
posts usually stop seeing them altogether before too long. I had noticed people
"disappearing" from my news feed, but thought they had given up on Fb
and gone on to better things. In order to compensate for not showing your posts
in some of your friends’ news feeds, Facebook added the Ticker – the box in the
right-hand column that lists the activities of your friends as they happen. Ah,
I had noticed that in a passing glance sort of way. I didn’t read it.)
Now if you “Like” a post, that action is noted in
your friends’ ticker boxes, making them aware that you have posted something
even if it doesn’t show up in their news feeds. So the next time you see one of
your friends “Like” their own post, they probably aren’t giving themselves a
pat on the back. Instead, they’re giving you an opportunity to check out a post
that might never make it into your news feed. The article I read recommended
that we all “Like” our own posts all the time – which probably defeats whatever
intention the Fb wizards had in the first place!
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