I never noticed that some people “Like” their own posts on Facebook as soon as they post them. If I had noticed I would probably have thought Why Bother? But it seems that it does matter, after all. Facebook’s interface has changed a lot lately and the most disliked changes were to the news feed and the introduction of the Ticker.
Now I must confess I hadn’t noticed a Ticker. (Sometimes a six-year-old could do better than me with Facebook.) Now I read that Facebook selects which of your friends’ posts you see showing up in your news feed. Under the new “Edge Rank” system, friends that don’t “Like” and comment on your posts usually stop seeing them altogether before too long. I had noticed people "disappearing" from my news feed, but thought they had given up on Fb and gone on to better things. In order to compensate for not showing your posts in some of your friends’ news feeds, Facebook added the Ticker – the box in the right-hand column that lists the activities of your friends as they happen. Ah, I had noticed that in a passing glance sort of way. I didn’t read it.)
Now if you “Like” a post, that action is noted in your friends’ ticker boxes, making them aware that you have posted something even if it doesn’t show up in their news feeds. So the next time you see one of your friends “Like” their own post, they probably aren’t giving themselves a pat on the back. Instead, they’re giving you an opportunity to check out a post that might never make it into your news feed. The article I read recommended that we all “Like” our own posts all the time – which probably defeats whatever intention the Fb wizards had in the first place!