Here's what some of the experts say - first of all Blake Snyder, the Save the Cat man
- the pitch should be somewhat ironic (huh? don't get that, especially as he's American and there is this great myth that Americans don't get irony at all)
- paint a compelling mental picture (I try, I try!)
- give an idea of genre and market (Well, OK, but my book isn't like any other book out there. And it seems a little conceited to liken my work to Sansom or Gregory or any other successful novelist. Can anyone imagine a mix of Sansom and Gregory? I'm not sure I can.)
- give the work a killer title (Yes, of course. Easier said than done. When I look at the half dozen titles my wip has had over the last three years, I feel like throwing myself under a bus. No, change that - I'll toss my wip under a bus.)
Rachelle Gardner asks:
- what's the story? RG has a blog post which claims that pitchers often tell her the emotional theme or journey of the hero but don't tell her THE STORY. H'mmm. Food for thought there.
- Give your protgonist's choices, and the conflicts he faces
- Consequences - what happens if he doesn't attain his goals
PS Have just heard the York Minster does not want Richard III to be interred there. It's quite happy for Leicester to have him. I guess York just can't cope with any more tourists than it already has.