Back matter these days shoud always contain a hook in the form a enticing sample of one of your other books. Such a pity I’ve only given a list of the other titles – I never thought of giving a sample. That should be rectified as soons as I can.
Keywords and categories can help too and not just in setting up your new book on KDP. Take every chance you can to put hooks out to catch an unsuspecting reader.
Hooks are everywhere. A blog should have hooks to attract new readers Every piece of marketing you do should have hooks. I don’t think I’ve ever spoken a catchy phrase or sentence to help create interest in my books. Huge embarrassment binds my tongue and I shrug and pass on to the next topic of conversation. How many potential sales have I ruined? Word of mouth recommendations are the most successful and the devil to come by so instead I should have had a lovely strapline to use in such situations.
So should you!