The magazine asked publishers for information on e-book sales. Because they were not specific enough in their questions, they got more info than they bargained for, but when they looked at it, they found lots of interest. Here's a little quote:
"All the publishers that shared digital information were houses that rack up enough print sales to compete in the bestseller race. And while we estimate that we have more than 1,000 e-books with sales of 25,000+, we know this does not reflect all e-book sales in the book industry. Still, a look at this quantity underscores that the book business is quickly moving to digital. It would be safe to say that the lackluster performance in mass market has a lot to do with the fact that readers are enjoying the convenience of the electronic devices instead of the more traditional convenience of the paperback.
Also, it is clear where backlist sales have gone. Peruse the list and you will see double-digit numbers of titles for most of the bestselling veterans. Nora Roberts may be the most prolific in this area: she has 40 titles on the e-book list, adding up to about 3.2 million in total e-sales; James Patterson has 29 books on the list, with a total of more than 2.6 million; Janet Evanovich scores close to 1.8 million with 19 books."
One phrase leapt out at me: the book business is quickly moving to digital.
In view of this change in the business, which after a slow, tepid start now seems to be gathering speed like the proverbial stone rolling downhill, I am now seriously thinking about publishing Matho's story myself. I can do it. No worries on that score. I can - indeed, already have, a cover that I think is good enough to be THE cover. The big worry is promotion. The stumbling block to self-publishing is getting the information out there. While I tinker about with yet another edit of the story, and finish off my Viking tale, I shall be exploring better ways of promotion.