Wednesday, 4 March 2009

Switching and pitching

The cold weather is back again, and this cold grey pic of the Tyne estuary says it all, I think. My toes are cold while I sit here in our smallest bedroom (easiest to keep warm, and my study) and type this because we are trying not to use the central heating overmuch. It is expensive now to run it like we used to. I am trying to ignore the fact that I have to visit the dentist this morning. I can safely say I am not looking forward to that.

So, I concentrate on working. I have three completed stories and I'm working on them all.
It's not exactly revision, except for Shadows. An e-publisher in the States has asked if I can escalate the internal conflict between H/h, so I'm going through and giving the pair of them a tougher time. Keep Trust lacks plainly stated goals/motivation on the page, according to my critique group, and I think they're right, so I'm going through and doing that before (I hope!) I get any bites from the partials out on the story.
Happily I finished my final revisions on Till The Day Go Down yesterday and it is with my publisher awaiting his comments. So now I'm working on two stories instead of three. It works quite well, for switching, I find, prevents boredom.

I read an interesting comment yesterday about the difference between marketing and publicity. The former is mostly selling what you don't have and teasing peoples' interest in it. The latter is selling something you do have. So once a book is published, Marketing becomes Publicity.

Marketing is the interesting bit. We're told to Pitch to Editors - should we ever see these rare creatures. If I lived in London it might be a possibility, but here in Tyne & Wear I doubt there's two to meet together. There is a poetry publisher - Bloodaxe Books - and I remember the man who runs it was at uni when I was there. There's also Myrmidon and Ed Handysides, but I hear little of them and he is not into publishing romances.

Back to the main point. Pitch to Editors. Boil our story down to a couple of sentences we can tell others and get them interested. Invent a catchy slogan or a tight logline that hints at the beginning, middle, and end of our hero’s adventure, and this will give a better chance of selling the project. They say the discipline of doing this makes the writing of the story so much better as well, but since I haven't come up with a good logline yet for any of the three books I've written, I can see that disaster looms on the horizon.
So, life was never so easy as to cross a field.

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